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세종특별자치시

C.I. of Sejong City

C.I. of Sejong City

Concept

‘ㅅ,’ the initial consonant of Sejong City, was used as the motif to highlight the city’s characteristic as Korea’s first hangeul city and to distinguish it from other cities. ‘ㅅ,’ which evokes the roofs of traditional homes of Korea, symbolizes the aim of Sejong to become a city of happiness with an ideal environment and infrastructure and encapsulates the vision to emerge as an administrative city that designs a better future for Korea. The trigrams, geon, gon, gam and ri, of Taegeukgi, the national flag of Korea, have also been incorporated into the design to emphasize the status of Sejong as a representative city Korea. With the elements of Taegeukgi representing harmony, balance, creation and development, this design stresses the role of Sejong in striving toward balanced development of Korea, while the eaves pointing upward reflect its vision as a future-oriented city that will become a global role model.

C.I. of Sejong City

Color

The blue color embodies the image of Sejong as a smart administrative city that is future-oriented and strives toward progressive advancement.

Symbol Mark

Symbol Mark of Sejong City

The symbol mark has been designed to demonstrate the symbolic and formative characteristics of Sejong City. It is particularly important to manage the symbol mark properly in order to form and project a visual image of Sejong through visual symbols, and thus unauthorized changes thereto are strictly prohibited. Where it is necessary to re-size the symbol mark, it must be done using the computer data on the design guide CD, in principle.

Logotype

Symbol Mark of Sejong City

Inspired by the structure of the Hunminjeongeum letters, the logotype emphasizes ‘Sejong’ and conveys the unique characteristic of Sejong as Korea’s first hangeul city.

Korean logotype

Korean logotype

Chinese and Japanese logotypes

Chinese and Japanese logotypes

English logotype

English logotype

Signature

Top-Bottom Combination (Korean)

  • Korean Signature Korean
  • Korean (emphasized) Signature Korean (emphasized)
  • Korean (City Hall) Signature Korean (City Hall)

Top-Bottom Combination (Korean & English)

  • Korean & English Signature Korean & English
  • English (emphasized) Signature English (emphasized)
  • English (City Hall) Signature English (City Hall)

Top-Bottom Combination (Chinese)

  • Chinese Signature Chinese
  • Chinese (emphasized) Signature Chinese (emphasized)
  • Chinese (City Hall) Signature Chinese (City Hall)

Vertical Combination

  • Korean Signature Korean
  • Korean (City Hall) Signature Korean (City Hall)
  • Chinese Signature Chinese
  • Chinese (City Hall) Signature Chinese (City Hall)

Slogan

  • A Type A Type
  • B Type B Type

Emblem

  • Korean Emblem Korean
  • English Emblem English

Character

세종시(젊은세종 충녕) 캐릭터

CHUNGNYEONG, a character representing Sejong Special Self-Governing City, contains the meaning of a young city and a growing city, and symbolizes Sejong Special Self-Governing City, which inherited the name and spirit of King Sejong.

Character application type (emotion, movement type)

  • 행복_캐릭터 Happiness
  • 위로_캐릭터 condolence
  • 피곤_캐릭터 fatigue
  • 바쁨_캐릭터 Busy
  • 휴식_캐릭터 Rest
  • 힘내_캐릭터 cheer up
  • 지루_캐릭터 Boring
  • 주차_캐릭터 Parking
  • 도움_캐릭터 assistance
  • 사랑_캐릭터 love
  • 금지_캐릭터 Ban
  • 공지_캐릭터 Announcement
  • 교육_캐릭터 Education
  • 소방_캐릭터 Fire fighting
  • 가을_캐릭터 Fall
  • 축제_캐릭터 Festival

Character application type (emoticon type)

  • 웃음_캐릭터 Laughter
  • 기대_캐릭터 Expectations
  • 감사_캐릭터 Thanks
  • 감동_캐릭터 moving
  • 영감_캐릭터 Inspiration
  • 궁금_캐릭터 Curiosity
  • 바쁨_캐릭터 Busy
  • 경고_캐릭터 Warning

Color Policy

MAIN COLOR

  • SKY BLUE(C100 M0 Y0 K0) BLUE(C100 M60 Y0 K0) GRAY(C20 M0 Y0 K75) CMYK
  • SKY BLUE(R0 G160 B198) BLUE(R12 G65 B154) GRAY(R51 G59 B61) RGB

MAIN COLOR

DARK BLUE(R39 G54 B139) LIGHT GRAY(R187 G187 B187)

METALIC COLOR

GOLD(R180 G124 B65) SILVER(R160 G170 B171)
  • Those who wish to use any of the symbols of Sejong for events, production of goods, etc. must obtain approval from the Mayor of Sejong.
  • An unauthorized use of any of the symbols will be subject to punishment in accordance with the relevant law and regulations.