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세종특별자치시

C.I. of Sejong City

Concept

‘ㅅ,’ the initial consonant of Sejong City, was used as the motif to highlight the city’s characteristic as Korea’s first hangeul city and to distinguish it from other cities. ‘ㅅ,’ which evokes the roofs of traditional homes of Korea, symbolizes the aim of Sejong to become a city of happiness with an ideal environment and infrastructure and encapsulates the vision to emerge as an administrative city that designs a better future for Korea. The trigrams, geon, gon, gam and ri, of Taegeukgi, the national flag of Korea, have also been incorporated into the design to emphasize the status of Sejong as a representative city Korea. With the elements of Taegeukgi representing harmony, balance, creation and development, this design stresses the role of Sejong in striving toward balanced development of Korea, while the eaves pointing upward reflect its vision as a future-oriented city that will become a global role model.

C.I. of Sejong City

Color

The blue color embodies the image of Sejong as a smart administrative city that is future-oriented and strives toward progressive advancement.

Symbol Mark

Symbol Mark of Sejong City

The symbol mark has been designed to demonstrate the symbolic and formative characteristics of Sejong City. It is particularly important to manage the symbol mark properly in order to form and project a visual image of Sejong through visual symbols, and thus unauthorized changes thereto are strictly prohibited. Where it is necessary to re-size the symbol mark, it must be done using the computer data on the design guide CD, in principle.

Logotype

Symbol Mark of Sejong City

Inspired by the structure of the Hunminjeongeum letters, the logotype emphasizes ‘Sejong’ and conveys the unique characteristic of Sejong as Korea’s first hangeul city.

Korean logotype

Korean logotype

Chinese and Japanese logotypes

Chinese and Japanese logotypes

English logotype

English logotype

Signature

Top-Bottom Combination (Korean)

  • Korean Signature Korean
  • Korean (emphasized) Signature Korean (emphasized)
  • Korean (City Hall) Signature Korean (City Hall)

Top-Bottom Combination (Korean & English)

  • Korean & English Signature Korean & English
  • English (emphasized) Signature English (emphasized)
  • English (City Hall) Signature English (City Hall)

Top-Bottom Combination (Chinese)

  • Chinese Signature Chinese
  • Chinese (emphasized) Signature Chinese (emphasized)
  • Chinese (City Hall) Signature Chinese (City Hall)

Vertical Combination

  • Korean Signature Korean
  • Korean (City Hall) Signature Korean (City Hall)
  • Chinese Signature Chinese
  • Chinese (City Hall) Signature Chinese (City Hall)

Slogan

  • A Type A Type
  • B Type B Type

Emblem

  • Korean Emblem Korean
  • English Emblem English

캐릭터

Mascots: Saebit & Saenal

Saebit and Saenal, the mascots of Sejong City, signify its vision to become a new light and create a new day for Korea, respectively. As the representatives of the city, these characters must be used under the strictest control so that they are not employed in any way that could potentially taint the image of the city.

Character Basic Type

  • Character1
  • Character2
  • Character3

Character Emblem

  • A Type Character Emblem A Type
  • B Type Character Emblem B Type

Applications

  • How may we help you? How may we help you?
  • Welcome Welcome
  • We love you We love you
  • Goodbye Goodbye
  • Under Construction Under Construction
  • Parking Parking
  • Volunteer Activity 1 Volunteer Activity 1
  • Volunteer Activity 2 Volunteer Activity 2
  • Personal Information Protection (PC Security) Personal Information Protection (PC Security)
  • Notice 1 Notice 1
  • Notice 2 Notice 2
  • NO/STOP NO/STOP

Color Policy

MAIN COLOR

  • SKY BLUE(C100 M0 Y0 K0) BLUE(C100 M60 Y0 K0) GRAY(C20 M0 Y0 K75) CMYK
  • SKY BLUE(R0 G160 B198) BLUE(R12 G65 B154) GRAY(R51 G59 B61) RGB

MAIN COLOR

DARK BLUE(R39 G54 B139) LIGHT GRAY(R187 G187 B187)

METALIC COLOR

GOLD(R180 G124 B65) SILVER(R160 G170 B171)
  • Those who wish to use any of the symbols of Sejong for events, production of goods, etc. must obtain approval from the Mayor of Sejong.
  • An unauthorized use of any of the symbols will be subject to punishment in accordance with the relevant law and regulations.